WHY NEGOTIATION TRAINING FOR REAL ESTATE PROFESSIONALS?
“The real estate industry is saddled with a large number of part-time, untrained, unethical, and/or incompetent agents.”NAR Danger Report
Real estate agents and brokers are hired by home buyers and sellers to assist and represent them in the home purchase/sale transaction. In virtually all home purchase/sale transactions, home buyers and sellers rely exclusively on their agent/broker to interact with the other side to help reach an agreement.
“The most important service from the consumer’s point of view is help with negotiating.”Game Changers
A significant part of the value added by real estate agents/brokers is their ability to effectively negotiate and influence the other side to agree to acceptable terms.
“Standard strategies for negotiation often leave people dissatisfied, worn out, or alienated – and frequently all three.”Getting To Yes
Professional negotiation training has been taught and used in most industries for decades. The Real Estate Negotiation Institute (RENI) began teaching professional negotiation skills in real estate in 2005. RENI’s structured, disciplined approach to negotiating with and on behalf of clients consistently leads to better overall protection and final agreements for both parties.
The vast majority of MCNE/CNE graduates feel their MCNE and/or CNE Designations and new negotiation skills:
• provide a competitive advantage
• are valuable to their business
• are valued by their clients
• help them to stand out from the crowd
• give them more confidence in all negotiations
Professional negotiation training contributes significantly to a strategic advantage and long term success.
“NEGOTIATION IS AN INFORMATION GAME.”
— Deepak Malhotra
Harvard Law School