Unbeatable Value Propositions for Buyer Agents

Offer superior value – Your key to outperforming the competition!

Recent legal challenges and MLS updates are reshaping how buyer agents are valued and compensated. Are you prepared for these revolutionary changes in buyer representation?

The Buyer Agency landscape is changing rapidly, and we’re here to empower you with the knowledge and skills needed to thrive in this new era. Learn how to define your unique value and negotiate compensation effectively.

In the ever-evolving real estate industry, the way Buyer Brokers/Agents secure their compensation has become a hot topic. Here is the situation:

The current system is under legal attack and major changes are on the horizon. Potential changes include:

  1. The Buyer Broker being offered ZERO compensation from the Seller and/or Listing Broker.
  2. The Buyer and Buyer Broker being able to negotiate compensation directly with the Seller/Listing Broker
  3. The Buyer Broker must now offer significantly increased value to the Buyer to guarantee getting paid.

To succeed in this changing landscape, the “Unbeatable Value Propositions for Buyer Agents” course offers a range of unparalleled benefits not found in any other program. Don’t get left behind – gain the expertise to negotiate directly with buyers, sellers, and listing agents for your deserved compensation.

Register today for our

Unbeatable Value Propositions for Buyer Agents

course and earn the

Certified Home Buyer Specialist (CHBS) designation!


Value Principles

Understand value drivers for buyers to focus for success

Client Benefits

Build trust and showcase your benefits for buyers in your Buyer Presentation

Competitive Advantage

Create major differentiators for yourself vs. other agents

Effective Communication

Clearly communicate your value to buyers using a proprietary system

Negotiation Skills

Effectively negotiate your buyer compensation with Buyers, Sellers, and/or Listing Brokers

NAR Code of Ethics

Learn the rules for negotiating cooperative compensation effectively.


  • Higher Professional Standards
  • Trusted Advisor Approach
  • Understanding Buyer Needs and Wants
  • Value Summary Statement / Tagline
  • Features & Benefits that Differentiate
  • Putting it all Together in Your Unbeatable Value Proposition
  • Navigating Changing Compensation Structures
  • Persuading Buyers to Sign Representation Agreements


Your time is valuable, and you want to get the most out of any professional training since it means time away from the job. Here is what you can expect:

  • 6-hour live class conducted in-person or via live interactive Zoom experiences
  • Classes may be in 1 or 2 day formats
  • Only RENI Certified Instructors who are subject matter experts are able to teach the curriculum
  • Our 70-page student workbook is included with the class
  • Structured exercises help you create your own unique Unbeatable Value Proposition before leaving the class
  • 15 additional summaries, worksheets, and forms to use in your business
  • At the conclusion of class and after completing the class survey, you are awarded the Certified Home Buyer Specialist (CHBS) designation and marketing materials with no additional fees, applications, or renewals

Ready to get started? It’s faster and easier than you think. Simply select an upcoming course from the list below to learn more, find fee information, and register.

If you don’t see an upcoming class that works for you, select our “Get Notified” option below and we’ll tell you when new classes are added. Want to get your whole team involved? Click the button below to learn more about a personalized experience that’s tailored to your group’s needs.