Tom Hayman, co-founder of the Real Estate Negotiation Institute, offers his experience and insight in 6 Ways to Craft an Offer a Seller Can’t Refuse by Marilyn Lewis of MSN Real Estate.

The article explains that, “If you sweeten your offer with intangibles, your bid will stand out in neon lights, say three noted real-estate experts,” of which Tom Hayman is one.

In today’s tough real estate climate, the better the offer the better the chances of success.